Telecommunication companies have a multitude of different communication needs and channels to their customers and partners. While a decade ago the tariff structure was rather simple, today there are dozens of different standards contracts and even more individual business models. Due to this situation document communication with end customers implies a complex set of rules which need to be applied to a single template. It is, for example, important to use a simple account statement to position marketing messages onto the account balance. It is a key requirement to position those marketing messages which have an exact fit to the customer’s profile in order to take advantage of all the analytical CRM efforts and insights that you have gained in your company. In mobile business a young and technology-oriented customer needs to receive advertisements about the latest high-tech mobile devices while a businessman will be interested in business services. This is just one example of how different parameters (age, callbehavior , roaming,…) can have a major influence on text components and images placed on the document. The message to your customer and the resulting potential to have up-sell situations will be dramatically different.

Some samples of document types that are relevant for telecommunication:

• account statements
• reminders
• order confirmation
• change of address confirmation
• upgrade information
• services

The INFINICA Document Designer
with Content Outline Viewer, HTML Preview,
integrated FO/PDF Document Preview allows
intuitive creation of documents,
e.g. telephon bill

Another important aspect in the telecommunications industry is the fact that specialized IT-systems for billing, CRM and others are present. In many situations a document requires data from more than one of these sources. Infinica can be easily integrated into existing SOA architectures and due to its modern standards-based architecture will fit perfectly into your IT-landscape.

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